A modern home for live auctions.
We built SoumUp to make auctions feel less like a sealed envelope and more like a conversation, transparent bids, real-time pricing, and a community of collectors who actually show up.
- Based in Morocco
- Bids in real time
- Free to join
Born in Morocco, built for everyone.
SoumUp started with a simple question: why should a good auction need a room, a paddle and an appointment? We built a place where anyone can list an item, anyone can bid, and every step happens in the open, on the phone in your hand.
Today SoumUp brings sellers and buyers together across Morocco, in Arabic, French and English, with a team that answers when you need it.
Make auctions fair, fast, and friendly.
Auctions used to mean smoky rooms, raised paddles, and a specialist's eyebrow. We brought the same energy online: every bid visible, every timer honest, and every winner notified the moment the gavel falls.
No insider games. No mystery fees. Just a clear path from "I want this" to "it's on my mantelpiece."
Verified sellers
Every lot is checked before it goes live.
Public bid history
No hidden bids, no shill bidding.
Anti-sniping window
Late bids extend the close so no one gets robbed.
Direct deals
Winner and seller settle directly, with our support if needed.
Three principles. No exceptions.
Transparency
Bids, fees, reserves, and timers are all on the page. If we can't say it out loud, we don't do it.
Fairness
Same rules for the first-time bidder and the long-time dealer. The high bid wins. Period.
Stewardship
Every item has a story. We make sure it gets told, and that the next owner knows what they're keeping.
Questions? Talk to the SoumUp team.
Our support team answers in Arabic, French and English.
Ready to join the room?
Whether you're here to bid, sell, or just browse, there's a seat for you. Sign up free; we'll send you a heads-up on auctions that match what you collect.
- Free account, no subscription
- Outbid alerts by email
- Reserve price protection for sellers
- Support in three languages